I am Vuk 👋🏻
I'm a Senior Product Designer helping early-stage B2B SaaS startups simplify complexity and design product experiences that convert, onboard, and retain — fast.
I'm often asked for a downloadable resume– so 👉🏻 here's one for you.
Open to work.
SHOWCASES
WOW connect e-SIM service
Overview
Wow Connect is a global eSIM service provider that enables seamless connectivity for travelers and international users worldwide. The company has initiated a comprehensive app redesign project with the primary objectives of enhancing accessibility, improving user experience, and driving customer acquisition.
This initiative aligns with Wow Connect's strategic vision to expand its market reach, increase subscriber growth, and solidify its position as a leading eSIM provider in the competitive digital connectivity space.
Role
As Lead Designer, I drove the comprehensive redesign of the mobile application, focusing on optimizing user flows and enhancing the overall user experience. Working closely with developers, product managers, and stakeholders, I bridged design vision with technical execution to deliver impactful solutions. Currently in development.
👨💻 Case study coming soon.
homeHero cleaning service
Overview
homeHero is an app for both businesses (B2B) and customers (B2C) that offers cleaning services using its own workers and equipment. For businesses, the app helps track working hours, schedules, and equipment daily. It includes a dashboard and charts to provide a quick, easy-to-understand overview. For customers, the app lets them book, track, and pay for cleaning services. They can also leave tips and reviews for their cleaning agent.
Role
Transformed a business opportunity from concept to a fully scaled B2B and B2C platform. Spearheaded end-to-end product design, branding, and user research while co-leading strategic product decisions. Collaborated closely with cross-functional development teams and key stakeholders to drive execution. Currently in active development.
👨💻 Case study coming soon.
MassageBook creative direction and website design
Overview
MassageBook is undertaking a brand refresh to align with its new market strategy and strengthen its competitive position. The primary goals of this redesign are to improve usability, increase website conversion rates, and present services in a more intuitive and customer-friendly manner. This refresh will modernize the brand’s visual identity while optimizing the user experience to better meet both client needs and business objectives.
Role
As Creative Director and Web Designer, my focus is on strengthening the brand’s identity to better connect with massage practitioners. This involves refining the brand’s tone and voice—making messaging more consistent, relatable, and distinctive—so it immediately resonates with the target audience. Through strategic design choices, from visuals to language, I ensure the brand stands out in a competitive market while maintaining professionalism and trust. The goal is to create a cohesive, recognizable identity that massage practitioners intuitively identify with, helping the brand build loyalty and credibility in the industry.
Webiste - Under construction. If you are not from US, please use VPN to see website.
👨💻 Case study coming soon.